Time to talk
The Anne Robson Trust work to support people facing the end of life, whether their own or that of someone dear.
Through the Anne Robson Trust’s work with the end of life volunteers, they identified that end of life patients are not the only people who need help. There’s also a huge need for better support for those close to them – the family members and friends who are soon to be bereaved. So they setup ‘Time To Talk” which includes workshops, podcasts and a national helpline.
The Anne Robson Trust made contact to update their current national helpline marketing material to align with their official launch in Spring 2022.
They wanted to bring some consistency to their main brand and logo and felt the existing materials were lacking in a clear call to action and had too much text. They also felt the designs were too female focused and wanted a message the would encourage everyone to make a call.
Using the butterfly icon from the logo, which represents transformation and hope, as a starting point we initially designed an A3 poster using the image of a butterfly on the tip of a finger
“Really pleased with your interpretation from [the] brief.”