My New Organic T-shirt Brand

Online Organic T-shirt Business

For a while I’ve wanted to setup a clothing brand for people to buy organic t-shirts online. I had a couple name ideas I wanted to use and some t-shirt designs to go with them. T-shirts are an essential part of the wardrobe and a great blank canvas to portray creative ideas. Starting an online t-shirt business has become a popular choice for many graphic designers and artists, which means it’s a very competitive market to get into. So, even if you have the t-shirt designs that people want to buy and wear you need to distinguish what makes you different for all the rest. How do you build a quality t-shirt brand that people come to love and trust?

Once I started to read about setting up an organic t-shirt business I realised there were a few different options. From finding a supplier and buying up stock to using a one stop t-shirt fulfilment company where they print-on-demand and provide all the delivery, payment gateways and customers support services. As my startup budget was quite small and I didn’t really want to hold any stock at this time, I decided to use the latter option.

Ethical & Sustainable Fashion

As well as wanting my e-commerce store to offer quality made clothing, it was also important to me that the values and purpose of the brand be ethical and sustainable. I want to use materials like 100% organic cotton which are made using renewable energy.

Purely by chance I came across the perfect website. Teemill (which is part of the award winning brand Rapanui) offers the chance to build an ethical organic t-shirt company and online clothing store without the majority of the startup costs and sharing the profit of each sale. Their online systems allows you to be up and running in minutes.

All products are made from certified organic cotton in an ethically accredited, renewable energy powered factory. Teemill has enabled me to create my new organic t-shirt brand with peace of mind that I can offer my customers quality clothing and great customer service while at the same time being at the cutting edge of responsible fashion.

There is no need to buy unnecessary stock, each organic t-shirt, hoodie or jumper is produced on-demand. Orders are sent out in plant based polymer bags made from sugar cane or in recyclable boxes. All printed organic t-shirts are produced using low-waste digital printing technology. The inks used conform to the GOTS/Soil Association organic criteria and contain no animal derived products and are not tested on animals. Perfect, sustainable clothing.

100% Organic T-shirts

The main brand I have setup is called Firepower Clothing, an ethical 100% organic cotton clothing range made to encourage and inspire. Using the slogan Fight, Pursue, Receive, everyone can achieve their dreams.

I have also create a sub-brand inspired by my two little girls’ favourite cuddly toys… Monkey & Penguin. The clothing is also made with incredible quality from certified organic cotton for both adults and children. Perfect for anyone who’s a cheeky monkey or loyal penguin

So the whole process of setting up my new online organic t-shirt company has been pretty easy. And at a very low cost (a small monthly subscription and some samples). Now all I have to do is get customers to find me and buy my t-shirt designs…